| by Drew Middleton
According to The Waitrose Food and Drink Report 2016, one in five of us admit to sharing food photos on social media such as Instagram (at least) once a month. It also reveals top trends: healthy eating fads, 'al desko' dining, food as self-expression.
Hands up: have you shared a snap of a mouth-watering burrito, lush lunch box or Chinese takeaway in the past month? Probably, yes. However, you're far from alone reveals Waitrose in their 2016 report on Food and Drink trends...
"One in five Brits has posted a picture of their food on social media - or sent a snap to a friend - in the past month"
That's roughly nine million people living in the UK who are regularly creating and uploading foodie content for their followers to like, share and comment on. An astonishing stat - but the facts below won't be too obscure to most...
Around 40% of us will make more effort to prepare meals and focus on presentation if they think it will be posted onto their social channels.
One in three 18 to 34-year-olds will publish 'dinner plate selfies' online; the likelihood of millennials Forget frolics with friends, new cars, fancy fashion purchases and family memories: it's what we guzzle down our gobs we care to show the world.
On the red-hot topic of lunch - we know it all too well, we're experts - job, age and location all influence lunchtime choices people make. Further to this a staggering six in 10 eat lunch 'al desko' (on-the-go, at your office desk) so now more than ever, investment in a convenient lunch box is a wise decision.
With sales of sushi, salad and sandwiches on the rise perhaps its time to switch to homemade nori rolls and sarnies to stop you purchasing expensive shop-bought versions (which of course you can post, gram or tweet).
Rob Collins, Waitrose's managing director, raises food for thought based on the research:
He later explains how Instagram culture has impacted the way we view food: expressing health, eating hip foods and becoming a more conscious consumer are now commonplace in day-to-day living.
Lunch from the other day ☺chocolate protein oats with mango, raspberries and some soy yoghurt ❤// Mittagessen und gleichzeitig Frühstück von gestern: Schoko-Protein-Porridge (mit dem besten Schokoprotein von @beste_proteine , 15% RABATT mit dem Code 'GOSTRONG15' ) 😍ich mache übrigens jetzt schon eine Weile IF und fühle mich damit echt super😏tut mir leid wenn ich hier so wenig aktiv bin, aber es gibt so viel anderes zu tun, da muss das Geblogge dann einfach zurückstecken 🙈
And the trends popular on social right now? Seaweed, churros, wonky veg, cactus water, seeds and grains, charred food, coconut flour, picanha (Brazilian rump steak), veggan diet (vegan WITH eggs) and bao buns. Give them a try.
Today's To-Go: be proud of your healthy lunches and share them on Facebook, Instagram and Twitter. They will express your identity and may inspire others to follow suit.