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Earth Day 2017 Aims To Educate The Globe With Environmental Literacy - Box Appetit

| by Drew Middleton

Earth Day 2017 falls on April 22nd. With this year’s pivotal focus on improving the education of children and students in regards to planetary protection, we join the cause and help inform you on crucial literacy.

It’s just under a month away, but the bells of environmental reform chime 24/7. Each year since 1970, Earth Day calls for powerful campaigns that seek to improve the planet’s natural habitats, communities and reduce climate change.

Now in its 47th incarnation, the key campaign in 2017 is to promote ‘environment and climate literacy’. The topic aims to educate

According to Fundee, environmental literacy is:

“...the capacity of an individual to act successfully in daily life on a broad understanding of how people and societies relate to each other and to natural systems, and how they might do so sustainably”

In summary, environmental education is a key foundation for progress and change.

There are five vital steps to teaching generations young and old about what’s happening in the world, and how to take action against the daily critical damage and pollution of our shared planet.

These are as follows: awareness, knowledge, attitudes, skills and collective action. So our spin on this year’s Earth Day theme is to fire off facts surrounding plastic pollution via waste - something which we are attempting to abolish with our sustainable designs.


Single-use plastic pollutes. They are laced with harmful chemicals, non-recyclable and reusing them is a dirty business.

Cause-fighting establishments and passionate campaigners such as the Plastic Pollution Coalition (PPC) and Less Plastic pump out powerful stories, videos, and unavoidable politics and messages to raise awareness to the masses.

PPC’s “Open Your Eyes” YouTube video awareness campaign was particularly successful, obtaining the likes of Hollywood A-lister Jeff Bridges to narrate a deep, worrying and shocking video of how plastic damages cities, oceans and land.

With online and social media users on the rise, these important channels and emerging tech of which awareness can be proliferated to a global audience may be crucial in combat against plastic pollution.


Unveiling truth, listing facts and definitions, distributing thought provoking photography and recalling real world experiences/narratives help children and students process all relevant environmental knowledge - and hopefully retain it.

Here’s a selection which can really hit home, with thanks to EcoWatch:

  • It takes 500 - 1,000 years for plastic to degrade
  • 50% of all plastic humans use is only used ONCE
  • Americans throw away 35 billion plastic water bottles every year (Source: Brita)
  • Plastic forms approximately 90% of all rubbish floating on ocean surfaces, with 46,000 pieces of plastic per square mile

Once you have obtained such knowledge, you feel more confident in spreading the word and developing a personal attitude towards issues surround plastic waste, overflowing landfills, climate change and ocean contamination.


Awareness + Knowledge = Attitudes. When you have been alerted to the ruinous effects of plastic via campaigns or conversation, and sponged all important information, your psychological state towards environmental topics will unfold naturally.

Whether you choose to adapt your lifestyle and behaviour on a daily basis afterwards, that’s entirely your choice. But hopefully you’ll be more conscious towards the subject and vote for positive change.


So you’ve developed an attitude of positive change and are completely on board to help your local environment, reduce plastic waste and … What’s next?

Make a list of any skills you may possess. Whether you can produce engaging visual content, are savvy with social media, an expert public speaker, a travel-happy tropical tourist, a linguist, a teacher, a university campaigner…

Understand how you can play your part and contribute to the cause, then put your skills to good use.

Collective Action

A conglomeration of the above - awareness, knowledge, attitudes, and skills - tend to be individual attributes. They help you understand who you are as a person, and how you can respond to plastic pollution.

However it’s not until a community, society and movement develop that action is taken collectively. This a strong powerful voice to be heard.

We aim to drive this communal force to tackle single-use plastics and the destruction they cause on our planet.

Our designs use sustainable eco-friendly materials - such as glass and stainless steel - that age well. When we have used plastic to create our lunch boxes and water bottles, it’s reusable and BPA-free.

We are constantly striving to innovate where possible. Plastic-free is our future desire.

So join our movement - and all environmental movements - this Earth Day 2017.

Take our Earth Day '5 Steps To A Greener Lifestyle' Challenge 2016, HERE

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